Newyearseve.com was a start up venture pillared by the traffic king pin domain of its title. With over 2,000,000 unique visitors in December of 2006, NYE set out to become the leaders of the NYE event planning arena for 2007 and beyond. They needed an integrated event ticketing solution along with travel planning upsale. With no inhouse development team and a short timeline, the NYE corporation sought an agency that would be able to not only deliver something in short time, but something that could withstand the barraging spikes of traffic that were sure to come. Di-F, along with Groovetickets delivered a fully supported ticketing solution while bending the laws of space and time to achieve the goals by the ultimately necessary deadlines. Without an enterprise functional site be early november, NYE would be at a loss of millions with nothing to show be unsigned contracts.