MSO

With clients such as Aerosmith, Depeche Mode, Ozzy Osbourne and a roster that goes on like the invite list for the grammy’s, MSO needed to usher its web presence in to the 21st century. They were the first PR firm to post its artists and press releases on the web in 1996 and contracted design is fuel to transform its 1400+ articles of press releases and content in to a music industry hub and reference point. The website and its content was not easily editable, the design lacked the professional touch that MSO imprints on everything it touches and the company’s identity needed to be “freshened up.” Di-F worked directly with Mitch Schneider and his team of talented PR directors to create a website that fits the MSO workflow and exceeded the MSO standards of excellence. Di-F used the Drupal platform to create a website that is edited by publicists who have little to no knowledge of HTML, but are able to create press releases to exact MSO visual specifications.