The largest Hip hop concert festival tour is produced by Guerilla Union. After receiving sponsorships from GoTV and Sandisk, GU needed a digital distribution plan as well as a print and online campaign designed. Di-F was there to deliver with rave reviews. After producing an entire festival catalog for distribution across mobile phones, Di-F designed a set of advertisements which were distributed to over 1,000,000 hip hop fanatics. The online segment of the campaign involved creating a Flash application which allowed users to sign up for GU’s mobile video channel. Di-F once again came in on time and under budget.
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