DI-F has helped identify and conquer some of the largest tasks facing the company today. Groovetickets has put a major focus on building out technology that will lead the industry in efficiency and scalability, which will allow itself and the ticketing partners it works with to provide fluent service that can be customized for the most specific needs of its clients. Di-F has assisted in not only identifying the areas of growth, but also creating the agenda and plan to achieve the goals. Di-F created two separate marketing plans: the Groovetickets agenda and a social network agenda. Di-F helped position the brands, marketing plans as well as the structure of partner branding for both entities.