Comcast, one of the world’s largest communication companies, was looking to update its online sports marketing in order to compete with DirecTv. They hired JHG to usher their look and feel to another level. Di-F was once again brought in to Design, Direct and execute a marketing package for the large Sports department in the Comcast corporation. With a deep understanding of sports and communications, Di-F was instrumental in revising the information architecture and planning a more visual and interactive sports experience for potential customers. The result was a more impacting display of all the sports brands Comcast offers (including ESPN, NBA, NFL, MLB, NHL, Versus and more)